Chris Gober talks marketing a niche practice on The Clienting Podcast with Gyi and KellyFriday, December 7, 2018
Clienting #24: Chris Gober on Marketing a Niche Practice
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele.
Most of The Gober Group‘s clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand.
Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business.
Find Chris on Twitter to see how he uses social media to share his political perspective and do authority marketing, newsjacking, and maintain relevancy.
Chris Gober is the founder of The Gober Group, a change making law firm that represents changemaking companies, causes, and influencers across the United States. The firm’s clients include dozens of U.S. Senators and Representatives, professional sports franchises and leagues such as the Houston Texans, NBA, and PGA Tour, and disruptive companies and organizations such as DraftKings and the Blockchain Association.
References: Keith Ferazzi, GuestBooker.com, EO- Entrepreneur’s Organization
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