Insights

TechCrunch and Advocacy

Thursday, September 22, 2016

In a previous post, we wrote about some of the legal implications for start-ups that engage their users for political advocacy. At TechCrunch Disrupt SF 2016, the message was clear: “entrepreneurs now need to have a policy strategy in place from the get-go.” But a policy strategy isn’t just a strategy for what relationships to build and what arguments to make. That strategy must also contemplate how to implement it, and how to do so in a manner that complies with the myriad rules that govern policy advocacy.

Start-ups are often surprised by the layers of government regulation and bureaucracy that govern their own business. It’s important to remember that the same mentality of government regulation and bureaucracy that governs their business also extends to government regulation of the policy-making space. Every interaction by a company with government can, and often is, regulated.

Start-ups absolutely need to be prepared to confront policy challenges from the beginning. But equally important is having a strategy, from the beginning, that follows the many rules of advocacy.

This blog post was written by Karen Blackistone Oaks, a partner with The Gober Group. She specializes in advising clients that are engaged in multi-faceted, multi-million dollar policy campaigns that incorporate a wide range of advocacy strategies.