Crisis Communications

Theoretically, crisis communication has been described by one communications scholar as the collection, processing, and dissemination of information to address the perception of an unpredictable events that threatens important expectancies of stakeholders and can seriously impact an organization’s performance and generate negative outcomes. We describe it as follows: Putting out fires. Our team, which is used to operating in a political fishbowl where problems are played out on the front page of The New York Times, traditionally works behind-the-scenes to prevent a crisis, anticipate a crisis, and ultimately protect high-profile clients when their reputations are under siege.