Influencer Advocacy

Welcome to the 21st Century connection economy, a description coined by best-selling author Seth Godin, whereby our connections have an unyielding influence on the books we read, where we eat, and what we buy. Connections also have a powerful influence on elected officials and public policy outcomes. The Gober Group works with companies and advocacy groups to focus on key leaders and influencers (i.e., people who are hard to ignore) to drive a message to the larger market (i.e. turn them into evangelist) to achieve victories and build sustainable success.