Brand Counseling

Brand identity is an important asset of every business because it encompasses business and product names, product lines, slogans, advertising campaigns, logos, product packaging, and more. The Gober Group counsels all levels of business and creators—from start-ups and entrepreneurs, to established firms, celebrities, and taste-makers—on managing and strengthening their brand and brand identity throughout all stages of growth. A business’s brand consists not only of its logo or slogan, but also of its goodwill and reputation. We’ll help you protect what you’ve worked so hard to grow.